Hey everyone! I completely agree with many of you but I wanted to get some cold hard stats to back many of your theories, so I looked into how S&M have been doing with the channel lately:
Wow, these two are making a good chunk of change from their Youtube channel! They’re making anywhere from $30,000-$360,000 a year. Even if they were making the *most* conservative estimate of $30,000, I still think that’s significant, and I am sure they’re making more than that based on the huge estimated range. Not to mention that they have a couple other channels that are likely contributing some more money as well.
This is the part that I find the most interesting though: If you scroll down you’ll see graphs of both views per month, as well as subscribers per month. While the number of views have remained more or less steady (with a huge dip in Oct, before bouncing back to record numbers today), they have lost nearly *half* of all their subscribers since their peak in August! Yes, they have slowly gained a few more back but this really says a lot.
My takeaway? While people are still willing to watch their videos, they’ve lost a huge chunk of core fans over the span of only a few months. People are obviously displeased enough with the quality of their videos/management that they’re not willing to commit to being subscribers anymore.
Perhaps these people are still watching the videos to see if they’re worth watching again, to make fun of them, or because they reviewed a bias or interesting topic. Whatever the reason, losing so many subscribers is *not* a good long-term indicator, even if they’re raking in record amounts of views at the current moment. At some point, people will get bored and move on if things don’t change for the better.
In any case, we’ll see what happens to these two as the new year begins, but in my opinion, if they don’t change what they’re doing soon, and become receptive to constructive criticism, they won’t last until the end of next year.